May 09 – Greenwashing

Avoiding GREENWASHING Accusations on the Global Stage

Andrew Lustigman, Esq., Partner, The Lustigman Firm


IBM Building, 590 Madison Avenue (57th Street)

Monday, May 11, 2009, from 6 – 8 pm

Environmental issues are receiving increased attention from government officials, the press, businesses, and consumers.  While many environmental claims have substantial merit, some are exaggerated.   “Greenwashing” is generally viewed as the use of marketing claims or statements – whether words, names, seals, or other symbols – that deceive or mislead consumers as to the environmental benefits or attributes of a company’s product or service, or, more broadly, as to the company’s environmental practices as a whole.



The IIPS is pleased to announce that Andrew B. Lustigman, Esq., Principal of The Lustigman Firm, P.C. will present, “Avoiding Greenwashing Accusations on the Global Scale” on Monday, May 11, 2009 from 6:00 to 8:00 p.m. at Room 1220, the IBM building (57th and Madison), New York, NY 10022.


Andrew B. Lustigmann assists clients in developing their marketing strategies.   He reviews advertising and marketing materials and assists in various forms of marketing such as direct marketing, telemarketing, and internet marketing campaigns.  He advises on intellectual property issues as well as litigation brought by federal and state regulators, including the Federal Trade Commission, the Federal Communications Commission, the United States Postal Service, the United States Senate, state attorneys general, district attorneys, as well as state public utility commissions, and self-regulatory bodies such as the National Advertising Division of the Better Business Bureau.  He also handles consumer and business litigation involving false and deceptive advertising issues, intellectual property, and corporate matters.   Mr. Lustigman is the current Chair of the ABA Special Committee on Promotion and Marketing Law and actively serves on the law committee for the Promotion Marketing Association and the ABA Consumer Protection Committee, as well as the Consumer Affairs Committee for the Association of the Bar of the City of New York. He graduated Magna Cum Laude from The American University, Washington College of Law where he was Managing Editor of The American University Law Review.



The fee for non-members is $20.  Admission for law school students is $10.  The nominal $60 annual membership dues fee may be enclosed with the membership application.  Membership entitles you to attend other regular meetings during the September 2008 – September 2009 year at no charge.  If you would like to reserve your space and/or pay at the door, or if you have any questions about this program, please contact Frederick J. Dorchak at


As with IIPS programs in general, NY CLE credit will be offered.  This seminar will provide two (2) nontransitional CLE credits.  Mail the Membership Form with annual dues, or meeting payment by May 4, 2009, to Harris Wolin at Myers Wolin, LLC, 100 Headquarters Plaza, Morristown, NJ 07960.



We look forward to seeing you and, as in the past, invite comments and suggestions for programs that might be of interest to you.


Frederick J. Dorchak

IIPS President

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