May 10 – Promotions

Now more than ever, companies are looking to drive customers and traffic to website and stores and to involve the public with their brand on a cost-effective basis. Sweepstakes and other contest promotions are an increasingly popular way for business to generate the response and interaction they are seeking. The International Intellectual Property Society (“lIPS”) is pleased to announce that Andrew B. Lustigman, Esq., Principal of The Lustigman Firm, P.C. will present, “Sweepstakes and Contest Promotions on the Domestic and International Scale” on Wednesday, May 12, 2010 from 6:00 to 8:00 p.m. at the Pfizer headquarters, 235 East 42nd Street (between 2nd and 3rd Avenues), 10th Floor, Room 94, in New York City. This presentation will provide an overview of sweepstakes and contest promotions both in the United States and internationally and will include a discussion on use and abuse of intellectual property in contest promotions and potential infringement issues.

Andrew B. Lustigman, Esq. assists clients in developing their marketing strategies. He reviews advertising and marketing materials and assists in various forms of marketing such as direct marketing, telemarketing, and internet marketing campaigns. He advises on intellectual property issues as well as litigation brought by federal and state regulators. He also handles consumer and business litigation involving false and deceptive advertising issues, intellectual property, and corporate matters. Mr. Lustigman is the current Chair of the ABA Special Committee on Promotion and Marketing Law and actively serves on the law committee for the Promotion Marketing Association and the ABA Consumer Protection Committee, as well as the Consumer Affairs Committee for the Association of the Bar of the City of New York. He graduated Magna Cum Laude from The American University, Washington College of Law where he was Managing Editor of The American University Law Review.

The fee for non-members is $20. Admission for law school students is $10. The nominal $60 annual membership dues fee may be enclosed with the membership application. Membership entitles you to attend this meeting, the June 2010 meeting and other regular meetings during the upcoming September 2010 – June 2011 year at no charge. If you would like to renew your membership, please complete the membership application so you can participate in next year’s programs. If you would like to reserve your space and/or pay at the door, or if you have any questions about this program, please contact Frederick J. Dorchak at fdorchak@collardroe.com.

As with lIPS programs in general, NY CLE credit will be offered. This seminar will provide two (2) transitional / non-transitional (Skills) CLE Credits. Mail the Membership Form with annual dues, or meeting payment by Wednesday, May 5, 2010, to Harris Wolin at Myers Wolin, LLC, 100 Headquarters Plaza, Morristown, NJ 07960.

We look forward to seeing you in May and at other upcoming events and, as in the past, invite comments and suggestions for programs that might be of interest to you.

Sincerely,

Fredrick J. Dorchak

IIPS President

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